Scripting • Pre-production • Athlete Management • Post-production
⚲ Asia Pacific
Challenge
Special Olympics hold yearly youth summits in regions around the globe. Our extensive brief involved capturing content that could be leveraged year round with Athletes with intellectual disabilities from around the asian subcontinent.
What we did
The summit provides a golden opportunity of face time with athletes travelling from around the world. Each moment missed is a missed opportunity to create quality content for the non-profit organization. A month to the event, our teams planned interviews and athelete engagements around the flow of the event. A detailed list of possible challenges was created with resolutions to each situation. The 2 day event was captured by 3 micro teams consisting of producers, cinematographers, creative directors. The footages obtained were then used to create end of event day short movies through the event, and engaging content on social channels after.
Results
Various content buckets were planned, ranging from video portraits, interviews to thought provoking stories of athlete stories highlighting their challenges, achievements and message to the society. Partner brands and key stakeholders were interviews along with corporate conferences that would send a message of inclusion far and wide. The clips were leveraged throughout the year to run planned camaigns and ads garnering traction in the region around the message of inclusion in the society.
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