⚲ Hong Kong
Challenge
Culture Group, an agency partner that bridges brands and culture in Asia's most dynamic cities, faced the challenge of transforming its existing website. The company sought a fresh, new-age design that would reflect its unique approach and resonate with its target audience. Additionally, Culture Group desired a new tech framework that was user-friendly and could be easily updated by non-tech personnel.
What we did
Adtomica worked closely with Culture Group to revamp their website and align it with their intent to seamlessly integrate brand, culture, and business. We adopted a strategic, research-based approach to understand Culture Group's goals and the needs of its audience. Our design process involved competition analysis to ensure the website's uniqueness and relevance. We created low-fidelity wireframes and designed a new user interface that was both modern and intuitive. Rigorous user testing guided our optimization process, leading to a web-optimized logo, new fonts, and a refined tone of voice and color scheme. Adtomica developed Culture Group's website on WordPress in less than a month, ensuring a seamless transition to the new tech framework and enabling easy updates by non-tech personnel.
Results
Through our collaboration, Culture Group's website now reflects its innovative ethos and unique approach to bridging brands and culture. The redesigned website boasts a user-friendly interface and striking aesthetics, enhancing the overall user experience. Our content hub strategy positions Culture Group as a thought leader in the industry, offering insightful blog content that showcases their unorthodox thinking and innovative solutions. This approach has bolstered their reputation and solidified their standing as a creative and commercial bridge between brands and culture in Asia. The revamped website and content strategy have enabled Culture Group to effectively communicate its values and approach, attracting new clients and solidifying relationships with existing partners. This transformation has set the stage for Culture Group's continued growth and success in its dynamic field.
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