India

Event Administration

The Call of Duty Mobile World Challenge is one of the biggest esports event in the world by Activision. Gamers from around the world take part to in a nail biting clash to be the best in the world. Adtomica was comissioned to manage a community of a country of a billion people, to keep the gamers and their followers engaged while ensuring the sentiments around the grand event stay positive.

Our team of community managers and creative directors started planning a week in advance of all possible challenges we may face and solutions that would naturally solve for the sentiments and energy staying positive. Additionally ways of engagement were planned and the best of our consumer facing community managers interacted with the crowds as the fan-fest unfolded.

The world championship saw one of the higest daily viewership consistently in an esport tounament, with gamers falling in love with the community administrators from Adtomica team representing Call of Duty. The term 'Admin' started trending throughout the championship in an unusal turn of events, signifying some of the world's best standards of community management, and our commitment towards the consumers and their motivations.