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Edvanza • Explainer
Location
India, Africa
Project type
Scripting, Storyboard, Animation
Challenge
Edvanza is an AI powered career progression platform offering custom skill roadmaps and training as per an individual's career objective. Confusing? Well that was the brief! How do we explain this beast of a platform and its features in under a minute?
What we did?
Our business teams went in to undertand the product, it's phases of development and future releases. This was then tracked across the the personas the platform would be catering to to create an internal brief for the creative team to script a consumer friendly explainer video. Our artists and animators joined hands to create one of the slickest platform explainers of all times.
Results
The video appealed to consumers, stakeholders and investors jumpstarting the young startup's journey. The app's beta clocked thousands of downloads and paid subscriptions and Edvanza joined hands with some of the best universities globally, expanding their offerings and reach.
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