Singapore

Art Direction, Photography, Editing

For a country known for its culinary diversity with a fusion of an entire asian subcontinent, showcasing an F&B brand is about more things than just food. As an ongoing effort to create comms for social and in-store displays, the brief was to bring one of the most jazzy brands to life and resonate with it's customer base.

We came up with a strategy of emotional selling, with not all content featuring just the food products. Our photography focused on an alternate life, aligned with the brand's positoning in the highly competitive market. Funky street locations were locked, and cool kids were called upon!

The results of promotion of content with the pictures were baffling. This not only drove footfalls via the posters in the restaurant locations, but also completed the experience via in store displays and branding. This was replicated on social channels to create a singular brand narrative across.